Background

When applying for a grant to establish or to expand a social enterprise, the conflict begins of how to start and how to balance a for-profit business model with social cause and how to measure impact. Entrepreneurs often focus on areas they are good at and lose perspective on the holistic effort including development and financial sustainability. The world of social entrepreneurship is evolving quickly, but it belongs to ambitious individuals with innovative solutions to societal problems. Social entrepreneurs have to solve both business and development impact problems at the same time.

Learning Outcome(s)

- Learn the main components of a social enterprise proposal including development effect and commerciality
- Knowing how to build a holistic business plan around the innovative idea including financial and development sustainability

Training Content
Module 1: Creation of Proposal Messages and Winning Themes

Introduction to pro-poor (inclusive) social enterprise
Steps for preparing client focused persuasive messages
Introduction to social enterprises six main messages 

Module 2: Development Effect 

Targeting and research
Socio-economic effect
Environmental effect
Innovation

Module 3: Commerciality

Commercial viability
Commercial Scale: Scalability and Expansion
Commercial Drivers
Cost Sharing
Business Plan and Cash-flow

Who Should Attend

Social Entrepreneurs, Proposal Managers and Writers for social enterprises targeting poverty alleviation projects who wish to apply for a competitive grants / proposals

Additional Information

- This is a foundation level 12-hours training course. It can be delivered by four 3-hours sessions or by two days
- This is an interactive training course with group exercises, open group discussion, case studies and role play
- Presentations, training course materials and hand-outs are in English
- Trainers are bilingual English / Arabic

About Growth Program

GROWTH is a training and advisory services program designed and implemented by Beit Al Karma to improve organizations' sustainability and competitiveness by

- Enduring impact and effectively communicate with the client;
- Establishing client-focused relationships through winning client conversations;
- Preparing business opportunities capturing plans; and
- Winning more by preparing successful proposals 

Since 2007, under its flagship program GROWTH, Beit Al Karma Egypt has delivered training and business development advisory services, informed by the day-to-day realities learned through the actual delivery of projects, to more than a thousand professionals representing wide range of professional services providers including development specialists, researchers, social entrepreneurs, engineers and ICT-based solutions providers.